The Open Lounge
Category
Brand Identity / Web Design / CRM / Social / Mental Health
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Duration
Brand Sprint
A modern psychotherapy and coaching brand system built around openness, reflection, and more honest conversations about mental health.
A More Open Brand for Modern Mental Health
Open Lounge is a modern psychotherapy and coaching practice built around openness, reflection, and honest conversations. The brand needed to feel professional enough to build trust while remaining warm, current, and approachable for people who may already feel hesitant about asking for support.
A System Designed to Lower Friction
The work connected identity, website, CRM, social templates, and client journey tools into one calm system. Every touchpoint was designed to make the first step feel less intimidating and the next step feel clear.
